Marketing for Tourism & Technology

Blog, Inbound Marketing, Content marketing

SEO Guide III. What elements should your page have for a good SEO?

If you thought that we had finished the lesson on SEO, you were very wrong. Getting first positions in Google search is not easy, but neither is it impossible. Working on perfecting each page of your web will allow you to be among those first ten organic results desired so much.

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Online Strategy, Strategy, Inbound Marketing

SEO Guide II. How to optimize your page for search engines

SEO On Page aims to facilitate Google’s work, which in turn wants to make it very easy for users to remain the lead search engine. By working your SEO On Page, you are more likely to appear in SERPs (Search Engine Result Pages), that is, by optimizing the code and content of your pages, you can improve their organic positioning.

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Online Strategy, Strategy, Inbound Marketing

SEO Guide I. How to find keywords for your website.

Do you remember the SEO positioning test? In it we explained the bases of SEO to optimize your hotel’s website so that it was visible in the search engine result pages (SERPs). And while SEO (Search Engine Optimization) is one of the fundamental parts of any digital marketing methodology, we know that getting the highest score is not always easy.

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Blog, Inbound Marketing, Content marketing

Get to know the fundamentals of Inbound Marketing

Inbound marketing is a term that is not only trendy, but has arrived to stay. But what is different about it? Traditional marketing has always used intrusive techniques (cold calling, spam, forced ads) and today's technology has made it less effective and costly to get the message across.

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Branding, Tourism

Lovemarks. Emotional branding for hotels to get in love with.

Lovemark is a concept that was born with Kevin Roberts, one of the most important referents of the marketing sector today. In the last few years, the terms of emotional branding or experiential marketing have been increasingly common, but Kevin Roberts was able to see the symbiosis between brand and emotion much earlier than any other advertising professional, giving a complete twist to what was known at the time as Corporate branding.

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Strategy, Tourism

Do you know the latest technology trends for hotels?

Technology has radically changed the way we live. Today, consumers don’t think how life would be without the technology, which we didn’t have 20 years ago. But this dependence is real. Phobias appear, we stress if we forget our mobile, we make everyday online purchases, etc. By now you already know the scope of new technologies. But what about its reach in the hotel industry? Do you really know how it affects your business?

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Strategy, Content marketing, Tourism

Virtual reality in tourism. New experiences to sell.

With the advent of new technologies, users have been changing the way they live, the way they consume. And this is not something that will stabilize in the long term. And this is because new technologies are a train aimlessly and with more and more wagons that new generations are willing to get on board.

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Social Media, Video Marketing, Strategy

What is the best distribution network for your video marketing?

The tourism sector has evolved thanks to the new technologies. This is a fact. Now traveling is easier for many and most tourism companies can find and attract their potential customer on the Internet.

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