Marketing for Tourism & Technology

Strategy, Tourism, Marketing online

The GDPR for Hotels. Getting ready with the key questions.

The way EU (and not only EU) marketers approach their work is about to change drastically, with the new legislation coming into force on 25 May 2018. The GDPR will have a big impact on the way hotels obtain and treat personal data of their guests. In this post we will shed light upon what is coming and why it is important for the Hotel sector.

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Strategy, Tourism

Tourism marketing trends for 2018

There’s no doubt that 2018 will be a year in which the tourism sector will continue to be treated with great care. And this is because both professionals and travellers expect a lot from it! The intention of travel not only increases between different markets, but new forms of travel and, consequently, new tourists appear continuously.

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Online Strategy, Inbound Marketing

A case study of successful digitalization: Líneas Romero

Líneas Romero is a family-run ferry company created in 1930. It was the first company connecting the island of La Graciosa and the island of Lanzarote, in the Canary archipelago. In its early days, the company owned a simple rowboat carrying mail between these two Atlantic islands, near the African coast.

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Online Strategy, Inbound Marketing

The ferry operator's guide to attract more traffic to your website: step by step.

In our previous articles, we have seen the utility for ferry companies to “go online”. There are many advantages, such as the possibility of attracting clients from all over the world, or developing a customized marketing strategy adapted to your potential clients. Everything should be tailored to convert the visitors of your website into leads, and then to close them into customers.

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Strategy, Tourism

2018 hotel trends. Booking.com forecasts the hotel's sector near future.

Welcome to the last weeks of 2017. As always, we want to say goodbye to the year looking to the future, in this case, to the future of hotels. And, as we usually say, the tourism sector doesn’t rest and this 2018 is full of changes.

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Online Strategy, Inbound Marketing, Tourism

Why is online marketing important for ferry companies?

Many ferry operators, especially smaller ones, don’t see the value of developing a marketing strategy. Even today in which almost all the business related to the tourism sector are found on the Internet. In fact, the managers of these companies are often too busy managing day-to-day operations to be interested about that issue. However, brand differentiation isn’t just for this industry's giants!

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Merry Christmas and a Happy New Year

As every year, Amara wishes you a Happy Christmas, remembering all those who trust us and that have a special place in our tree, full of planets charged of illusion. Thanks for a year of magical projects!

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Online Strategy, Strategy, Inbound Marketing

Advantages for ferry companies to have their own booking engine

As we have already said in other articles, it is essential for ferry companies to start their “digital transition”. It consists in digitizing the sales and marketing functions of your company, in order to offer a pleasant and intuitive experience to your client when making his reservation. Among the many advantages of creating a website as a full sales platform, the most important is prob...... Read more