The tourism sector has evolved thanks to the new technologies. This is a fact. Now traveling is easier for many and most tourism companies can find and attract their potential customer on the Internet.
Undoubtedly, your hotel needs to be in social networks, but being is not enough. You should also keep your profiles attractive, updated and, above all, full of content for your audience.
Inbound Marketing methodology has marked a before and after, not only for marketing but also for sales. By transforming the way we do online market our company's products and / or services, we have also transformed the way we sell.
Before talking about traveler's journey, you must know what the buyer's journey is and how to work it. According to the HubSpot methodology, the customer goes through three stages before making a purchase, such as booking accommodation in a hotel.